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Bachelor of Business - TAFE Diploma of Event Management (Marketing)

Join a dynamic industry. Become an expert in planning. Grow your career prospects.  

For personalised assistance with UOW courses, please reach out to our Future Students Team:

Our team is available during Australian business hours, 9 am to 5 pm.

For other UOW contact details, click here.

For personalised assistance with UOW courses, please reach out to our Future Students Team:

Our team is available during Australian business hours, 9 am to 5 pm.

For other UOW contact details, click here.

If you’re planning to study at UOW immediately after finishing your HSC, International Baccalaureate (IB), or an interstate equivalent, you can apply for Early Admission to this course. Applications can be submitted via the UOW Early Admission website during the designated period, usually June – August each year.

Students can also apply through the .

If you’re a non-school leaver (e.g., completed Year 12 previously and/or have a TAFE qualification or equivalent), you can apply directly to UOW.

Before applying, please review the requirements, intakes, and deadlines for your chosen degree.

International students are encouraged to apply with the support of an approved UOW agent. An agent can help navigate the application process and ensure that you submit all necessary documentation. For your nearest agent, please see our agent list.

Alternatively, if you would like to apply directly (without an agent), you can start the process through our . Please note, some applicants will not be eligible to apply directly and will be prompted to apply via an agent.

International students who are studying an Australian Year 12 qualification in or outside of Australia may choose to apply through UOW Early Admission, and/or through the .

Need help?

Contact the UOW Future Students Team:

For more details about this course

Australia: 1300 367 869. International: +61 2 4221 3218

Student ?
Domestic
Year ?
Campus
榴莲视频app
ATAR-SR ?
70
IBAS ?
26.25
Delivery ?
On Campus
Duration
3 years full-time, or part-time equivalent
Starts
  • Autumn 2026
Codes
UAC: 751275
UOW: 3274
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Overview

This program offers you an opportunity to complete the Bachelor of Business alongside the , which will allow you to gain both academic and practical qualifications at the same time. Through this combined approach, you will develop hands-on, real-world skills in event management while also building a strong foundation in key business theories.  

You will graduate with the knowledge and capabilities required to plan, coordinate and deliver a wide range of events. This dual qualification is for you if you are seeking a fast-paced and dynamic career in event management, event marketing and sales, or project management.  

The Bachelor of Business provides a comprehensive education, providing you with practical, real-world experience and professional connections that will kick-start your career. You will develop core skills across all business functions as you build specialist knowledge to excel in today’s dynamic and complex business environment.  

See the  for more information.  

You can also choose to specialise in an area that interests you. In your final year of study, you will complete a capstone project, which offers a collaborative, interdisciplinary learning experience where you will apply your knowledge to real-world business scenarios. You can also choose to undertake an internship to gain valuable professional experience and make professional connections. 

See more

Marketing (major)

Marketers manage the activities, institutions and processes responsible for creating, communicating and delivering products and services. This includes facilitating relationships to deliver value for consumers, clients and society. From identifying the target customer to developing a competitive advantage, marketing is a crucial activity for all businesses.

During this major, you will be immersed in marketing, from understanding consumer behaviour and measuring the effectiveness of communication channels, to the product positioning and the effectiveness of market research.

Learn how to use creative advertising techniques, including graphic design software, to develop creative and effective marketing communications and see how marketing can influence positive change in social behaviour.

You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience while receiving credit towards your degree.

Careers

  • Business Analyst
  • Business Development Consultant
  • Conference Planner
  • Entrepreneur
  • Operations Manager
  • Policy Analyst
  • Product Development Manager
  • Procurement Officer
  • Project Coordinator
  • Sales Manager
  • Start-up Founder
  • Venture Capitalist
  • Venue Manager
See more

Admissions information

A range of admission options are available for students of all ages and academic backgrounds. The procedures governing admission are defined in UOW's , and the UOW College .

For specific advice or to ask any questions regarding an application, please contact the UOW Future Students Team.

Assumed Knowledge
UOW assumes students will have studied any two units of English.

Recommended Studies
Ideally, students will have studied any two units of Mathematics. 

  • Higher Education Study

    For your application to be assessed on your university results you need to have completed at least half a year of full-time study (or part-time equivalent) at a Bachelor's degree level or higher. Your grades will be converted to a selection rank to be used for admission purposes. Students may also be eligible for credit for prior learning.

  • Work and life experience

    Admission to UOW is primarily based on your academic qualifications, with work or life experience generally not considered. If you do not meet the academic requirements for this course, we recommend exploring recognised pathway programs, such as those offered by or the TAFE Tertiary Preparation Certificate (TPC).

    For more information, please refer to the UOW Admissions Information page.

  • Aboriginal and Torres Strait Islander people

    UOW's Woolyungah Indigenous Centre's Indigenous Admissions Program (IAP) offers an alternative pathway for Indigenous Australians aged 17 and over who are seeking entry into an undergraduate course at UOW. Upon completing the IAP, applicants will be considered for admission based on an interview and assessment of both academic and non-academic qualities. For further details, including the application process, please contact Woolyungah Indigenous Centre.

  • Domestic applicants with overseas qualifications

    If you have completed or partially completed studies at an approved university or tertiary institution, you may be eligible for entry to UOW. You'll need to provide academic records, and your course must be at least one-sixth complete. Non-English documents must include an official English translation. For more information, contact the UOW Future Students Team.

  • English language proficiency

    All UOW courses are taught in English and require varying levels of proficiency. If English is not your first language, you must meet the 榴莲视频app’s English Language Requirements, which differ by course.

    Accepted international test results include IELTS, TOEFL, PTE, Cambridge, and OET for specific health-related courses.

    Alternatively, you can fulfill the requirement by completing an English course at .

  • Workload

    Full-Time Study Load

    As a full-time student, you can expect to commit around 48 hours of study per week. This includes class time and independent study. You may need to factor more time for examination study, practical work and placements.

    Part-Time Study Load

    For part-time students, study hours will vary based on the number of units taken, with similar expectations for class and independent study.

    For more details on course workloads, please refer to the UOW Handbook.

  • Credit for Prior Learning

    If you have completed prior studies or relevant professional experience, you can request course credit or subject exemptions to reduce the duration and cost of your program.

    Credit for prior learning evaluates your previous study or work experience related to your chosen subjects.

    UOW values lifelong learning and recognises various types of prior learning, regardless of how or where it was obtained. For more information, refer to UOW's Credit for Prior Learning page.

More detail

Commonwealth Supported Places (CSPs) available. For eligible domestic students, Australian government funding will contribute towards your tuition fees. The remaining proportion, known as a student contribution, will depend on when you begin study (enrolment year) and study area. Read more domestic student fees and CSPs.

  • Autumn Session, 2026 at UOW

    Application Deadline
    Applications must include all required documents to be considered complete. If submitted late, your application may be reviewed for a future session if a decision cannot be made in time for your preferred session. 

    ApplicationDate
    Domestic (UAC Early Bird)30 September, 2025
    International9 December, 2025
    Domestic (direct)31 December, 2025
    Domestic (UAC final round)29 January, 2026

    Session Details
    For more detailed information like enrolment cutoffs and exam periods, see key dates. 

     Date
    OrientationCheck your campus details
    Session start2 March, 2026
    31 March, 2026
    Mid-session recess20 - 24 April, 2026
    Session end25 June, 2026

    Indicative enrolment

    The tables below contain information on the 2024 commencing student cohort, which indicates the likely profile of students for 2025.

    Student profile

    This table shows the breakdown of the applicant background of the student group at UOW for this course. It provides data on students that commenced undergraduate study and continued study beyond the census date at UOW in 2024.

    Student profile table
    Applicant background 2024 intake 2024 intake (%)
    Higher education study 0 0%
    Vocational education & training study <5 <5
    Work & life experience 0 0%
    Recent secondary education
    ATAR Only <5 <5
    ATAR plus additional criteria 0 0%
    Other criteria only (non-ATAR) 7 70%
    International students 0 0%
    All students 10 100%

    < 5: Number of students is less than 5
    N/A: Data not available for this item
    N/P: Not published (hidden to prevent calculation of other numbers less than 5)

    ATAR profile

    This table relates to all students selected on the basis of ATAR alone or ATAR in combination with adjustment factors. For more information on adjustment factors commonly available to applicants, see ATAR-based admission.

    ATAR profile table
    ATAR profile of ATAR-based offers in 2024 ATAR Selection Rank
    Highest rank to receive an offer <5 <5
    Median rank to receive an offer <5 <5
    Lowest rank to receive an offer <5 <5

    < 5: Less than 5 ATAR-based offers made
    N/A: Data not available for this item
    N/P: Not published (less than 5 ATAR-based offers made)

    More information

    For more information about UOW admission pathways, see UOW Admission Information.

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